# Taste profile reel — voiceover script

Read at a relaxed pace. Total ~28 seconds, leaving 2 s of breathing room at the CTA. Around 65 words. Pauses marked with `…` are short beats; line breaks are natural breath points.

---

## Primary script (recommended)

> **0:00**
> Five-star ratings don't tell you much.
>
> **0:03**
> But every dial-in you log on Crema…
>
> **0:07**
> draws a real taste profile across six axes.
>
> **0:12**
> Bright. Bold. Rich. Strength. Long pull. Dose.
>
> **0:18**
> The more you log, the sharper your shape gets.
>
> **0:23**
> A real portrait of how your espresso behaves.
>
> **0:27**
> Crema. Your espresso, dialed in.

---

## Timing alignment with the visual

| Time      | Visual on screen                          | What you say                                                       |
| --------- | ----------------------------------------- | ------------------------------------------------------------------ |
| 0:00–0:02 | Title: *"Your espresso has a shape."*     | "Five-star ratings don't tell you much."                           |
| 0:02–0:07 | Hexagon rings + spokes draw in            | *(short pause, then)* "But every dial-in you log on Crema…"        |
| 0:07–0:12 | Axis labels fade in clockwise             | "…draws a real taste profile across six axes."                     |
| 0:12–0:18 | Data dots pop in                          | "Bright. Bold. Rich. Strength. Long pull. Dose."                   |
| 0:18–0:22 | Polygon shape fills, title swaps          | "The more you log, the sharper your shape gets."                   |
| 0:22–0:26 | Caption visible                           | "A real portrait of how your espresso behaves."                    |
| 0:26–0:30 | Brand mark + CTA                          | "Crema. Your espresso, dialed in."                                 |

---

## Tone & delivery notes

- **Warmth, not hype.** Read it like you're explaining something interesting at a café, not pitching to investors.
- **Slow on the six-axis line.** "Bright. Bold. Rich. Strength. Long pull. Dose." — give each word its own beat, matching the dots popping in. About 1 second per word.
- **Drop the volume slightly on the last line.** "Your espresso, dialed in." should land soft, almost like a sigh. Not a sales close.
- **The "…" between sentences are real pauses.** Let the visual breathe.

---

## Pronunciation

- **Crema** — /ˈkrɛ.mə/ (KREH-mah, not KREE-mah)
- **Crema.live** — read as "Crema dot live" if voicing the URL, or skip it if the visual already shows it.

---

## Alternative versions

### Sharper / more declarative

> Star ratings forget. Data doesn't.
> Every dial-in you log on Crema…
> draws a real taste profile across six axes.
> Bright. Bold. Rich. Strength. Long pull. Dose.
> Sharper with every attempt.
> This is what your espresso actually looks like.
> Crema. Your espresso, dialed in.

### Warmer / more atmospheric

> Your coffee does more than taste good — it has a shape.
> Every shot you pull, every grind you tweak…
> draws a profile across six axes:
> Bright, bold, rich, strength, long pull, dose.
> The more you log, the sharper it gets.
> Crema. Your espresso, dialed in.

---

## If you'd rather generate it with AI

Paste the **Primary script** into ElevenLabs / Murf / Play.ht. Suggested settings:

- **Voice profile:** Warm, conversational, mid-range. Avoid news-anchor or tutorial voices.
- **ElevenLabs presets that work well:** *Brian* (calm, warm) or *Charlotte* (soft, deliberate). Stability ~50, Style 30.
- **Pace:** 0.95× normal (slightly slower than default).
- **Pause settings:** Add SSML `<break time="500ms"/>` after each `…` and at the start of "Bright."

Trim breaths in Audacity, match it to the 30 s reel in CapCut, drop a soft lo-fi or jazz bed at –20 dB beneath, export 1080×1920.